Hello!
I’m Sayonara Bittencourt – but you can call me Sayo
I’m a Multidisciplinary Award-Winning Designer based in Dublin with a passion for creating meaningful products, interfaces and graphic pieces. I always prioritise the people in my work ethic so I have a passion for Human-Centered Design and User Experience Design. Raised near the beach in Brazil and learning a lot by pure independent curiosity, my spirit animal and brand is the Seawolf. I have over four years of professional experience, three awards, two Usability scientific researches published and I’ve been funded with scholarships twice to study what I love in Ireland, where I’ve become a top International Student Ambassador (you can read my blogs here).
Expertise
WORK EXPERIENCE
Current: Distilled SCH
Digital Media & Web Designer
Working in the marketing and product teams of Distilled SCH with brands such as Adverts.ie, Daft.ie and DoneDeal.ie
2017–2019: The Sayo
Graphic & Digital Designer
Freelance services for clients in corporate, theater, events and marketing industry
2016–2018: Crowe Ireland
Graphic & Digital Designer
Development of graphic and digital assets for internal branding and clients
2016: DV4
Graphic Design Intern
Responsible for the design of illustrations and printing material
2014-2015: IBGE - Brazilian Institute of Geography & Statistics
Statistical Field Researcher
Collection of demographic information, key experience that’s driven me towards Human-Centered Design
2013-2014: UFPE - Federal University of Pernambuco
Academic Researcher
Project: Analysing the Usability & Ergonomic aspects of digital smart boards in primary & secondary schools of Recife
2013: Tipograf Graphic Store
Graphic Designer/Art finalist
7-months internship developing print, branding and graphic design
ACADEMIC HISTORY
Best Project of The Year - The Senior RoomKaleidoscope is the Creative Digital Media Annual event hosted at TU Dublin - Blanchardstown Campus. The Senior Room
has been awarded Best Project of The Year in 2019.
Best Project - The Senior Room The TU Dublin Media Research Symposium happens yearly and selects a group of selected students to present their projects in the City Campus.
The Senior Room has been awarded Best Project at the Symposium in 2019.
Technological University Dublin - Blanchardstown
BA (Honours) in Creative Digital Media
Creative Digital Media Graduate funded by the Government of Ireland Scholarship and the Science Without Borders Brazilian Scholarship
UFPE - Federal University of Pernambuco
Bachelor Degree (Honours) in Design
University where I’ve started my undergraduation journey in 2013 by studying Product & Graphic Design
Publication: Ergonomic & Usability Analysis of Interactive Whiteboards in the Academic Environment
Article published on the 17th HCI - International Conference on Human-Computer Interaction
Publication: Analysing the use of digital smart boards in primary education in Recife
Article Published on
7th CIDI - Information Design International Conference
NAVE Recife & SBGames 2012Nave Recife was the school where I graduated high-school with a Diploma
in Design for Digital. I entered the SBGames 2012 national competition and won Third Place in
“Best Visual Aspects for Mobile Games” with the game Crash Boom Monster.
Volunteering
As someone who’s passionate about Human-Centered Design, Design Thinking and problem-solving, I’ve dedicated part of my life to volunteering and partnered with two charities for my Final Year Project:
2018-2019: ALONE
Video and Human-Centered Design
Developing the Final Year Project on bringing awareness about older people in Ireland.
Also created video campaigns and social media material for the charity.
2018-2019: Friends of The Elderly
Video and HCD
Developing the Final Year Project on bringing awareness about older people in Ireland. Also taken photography for charity’s marketing publications.
2018: DePaul
Video Production &
Editing
Responsible for creating DePaul’s off icial Christmas campaign bringing awareness about homelessness in Ireland
2017: Dublin International Film Festival
Graphic Design
Assistant Graphic Designer at ADIFF’s marketing off ice. Developed material such as brochures, flyers, posters and
social media imagery
